The Ultimate Guide To Building Highly Responsive Email Lists Like A Pro
Idea – 1
Sending Frequent Emails
The More Emails You Send – The More You Make
It’s a fact – most people are wrong about email frequency
The Pareto Principle (80/20 rule) is a principle that’s alive and well in every single one of our businesses.
20% of customers generate 80% of profits
20% of entrepreneurs generate 80% of new business created
20% of Authors sell 80% of books
20% of your “to-do-list” will be responsible for 80% of your results
And so on…
If we go to any forum and ask the members how often we should email our list, 90% will tell you to email 3 times a week. It’s regurgitated nonsense that sits well in the minds of Vanilla marketers who are afraid to test different methods. In my accurate opinion, 90% of marketers you ask this question to… will be 100% wrong.
3 times a week is the sweet spot, or so many will have you believe. The real question is… Is it the sweet spot because it works? Or because it’s safe?
I think the reason so many follow this advice is because it’s the safe thing to do. Safe, in email marketing is going to land you in “sametown.”
Same crappy open rates as the industry standard.
Same responsive rate as your competition.
Same sales to message ratio (if you’re good) as the rest.
Safe…is the absolute worst place you want to be when your goal is to stand out.
So, how often should you email your list?
You should be sending an email to your list every single day. I get a great response from the “email lemmings” when I say this inside forums.
That doesn’t necessarily mean you have to send an email “broadcast” every single day to your list. You should, however, set up an email to go out every day to the people on your list going through an autoresponder sequence.
Chances are you’re disagreeing with me right now. After all, if you email your list every day, they will get pissed off and unsubscribe from your email list, right? At least that’s the nonsense spewing from the majority of email lemmings every time I bring it up.
How is that possible? If they really didn’t want daily emails, they should just stop signing up to email lists. This will surely solve the problem. Truth is, we all get daily emails. Go to your inbox right now and tell me what you see. Chances are you’re going to see emails, right?
So emails aren’t the problem. We get them every day regardless. It makes no difference whether the emails are sent from different marketers.
Actually, I would argue that a daily email from one marketer who knows what they’re talking about, is a lot better than 20 emails, from 20 different marketers, giving out 20 different marketing messages… that end up pulling you in 20 different directions.
You see my future email marketing genius. It’s not that peeps have a problem getting emails every day from the same marketer. They just don’t want the same marketer sending the same crappy content to them every day.
Personally, I don’t want rubbish content every day ether. No one does. But that doesn’t mean your subscribers don’t want daily emails. It’s a cop-out to say otherwise.
The ones who “really” don’t want daily emails, are most likely the same people who have “ADHD” – and who are addicted to signing up to email lists to get freebies. You can make your own conclusion if you want… but these are the people I have absolutely no interest connecting with.
Look at this way: Do you come online every day to avoid learning about your market? Nope. You want to learn new stuff, right? We all do. That’s part and parcel of marketing evolution. We educate ourselves. So if you always have something interesting to share with your email list – and your emails are entertaining, do you honestly believe your subscribers will have a problem with that?
They don’t – and the opposite is actually true.
You become the constant inside your subscribers inbox when everyone else is just dropping in from time to time.
Imagine saying to your partner “oh sorry dear, I just want to talk to you 3 times a week, it’s pissing me off seeing your mug every day” – Smack in the mouth is what you’ll get. If your partner is a pain in the butt, you’ll end the relationship soon enough anyway.
If your subscriber thinks you’re a pain in the butt, they’ll unsubscribe… let them, they’re not people you are ever going to build a strong relationship with anyway. We can’t… and shouldn’t try to be people pleasers. No one likes a people pleaser… even people with no friends
My point here, is that if you actually like your partner, or close friend, you’ll have absolutely no problem hearing from them every day. And this is only a 5-minute email message they have to read anyway. You’re not asking them over for dinner and ice cream.
That may seem a wee bit dramatic – and it is, but think about it. Who will build the quicker relationships with their subscribers, the marketer who’s just there from time to time, or the marketer who shows up every day come hell or high water? The answer is obvious, providing you’re writing interesting and engaging emails.
The more you’re there. The more comfortable your subscribers will be with you. This is human nature. Don’t believe me? It’s true. Take your bad habits for example. You have bad habits, right? But why do you participate in the process of keeping them in your life? It’s “familiarity” my genius friend. We become accustomed to whatever we participate in for a sustained period of time. Whether it’s good or bad… is not the point.
The more we see something, do something and participate in something… it becomes normal, even if it isn’t. That’s the power of repetition.
Let me do this another way. I’ll give you a couple good, solid reason why you absolutely MUST email your list every day – and then you go make a decision whether or not to do it…
Writing emails every day makes you a better email marketer. Who doesn’t’ want this? Think about it. The more you write… the better you get. Who will be a better email message writer. The person who emails 12 times a month, or the one emailing 30 times a month? The answer is blindly obvious.
Not only do you get much, much more comfortable writing emails, but you also have a wider scope of materials to work off. Writing daily emails is not easy. It takes discipline. You will, however, become adept at researching and coming up with new ways and ideas to get your message across.
This widens your circle of comfort and forces you to focus more on the “one” part of your business that you should be giving “at least” 80% of your time to anyway.
Bet you didn’t see that one coming. If you listen to most people who fear sending daily emails, they will tell you that peeps will complain if you send them emails daily. The opposite is true.
People complain when they forget who’s lists they sign up to. Have you ever gotten an email from a marketer and had no recollection of signing up to their email list? Yeah, me too, along with the many others out there too.
But that’s not possible if you’re there every day. Peeps are not going to forget who you are, because you’re the “one“ person they remember when other email marketers just pop in now and then… and it’s usually just to make a sale..
People also complain when they receive rubbish content from marketers, but we’ve already discussed this. You are not going to send rubbish. Your goal is to build solid relationships with email messages that entertain, engage – and wrap everything up in a nice little story that’s easy to consume and relate to.
We are creatures of comfort. Even our bad habits become familiar to us – and therefore are hard to break. While other marketers breeze in and out from time to time inside your subscribers inbox, you become the constant. Your name becomes familiar to them. They expect your emails – and when they don’t arrive, they will feel like there’s something missing.
If you’re sending an email here, and an email there, your subscribers have nothing to hang their coat on. They don’t expect your emails, because when you’re not there, someone else is. So their mind is not trained to expect you.
Think about this for a minute. The human mind relies on certainty. When it takes something for granted – and then that something is taken away, it feels naked, like there’s something missing. Even if it’s something that’s not good for us. We crave familiarity. We crave certainty. We crave repetition.
It’s a lot more difficult to build relationships with people we only meet from time to time. When we are not there, others will take our place. This is why you need to be the constant. You will be the one they rely on for their daily dose on marketing advice. They can rely on you. It’s hard to say that about the 3 day a week marketers.
Not everyone is going to love you just because you’re emailing them every day. Some peeps just won’t get you. That’s completely fine. You must focus on building relationships with the people who do relate to you – and ignore everyone else.
Remember, you want to build a tribe of people who actually want to read your emails. Not a nation of people who scan through your emails and couldn’t give a flying monkeys if you send a message or not.
The more you’re there, the quicker people will get to know what you’re about. Again, this is the repetition and familiarity thing here. You will build much quicker and much more solid relationships when you become the “one” marketer they can rely on.
Are you sending emails now? How often are you sending them? Do people contact you when you don’t send an email message? I get emails all the time if I miss a day sending an email. It rarely happens that I miss a day, but it does happen – and when I do miss a day, I always get emails from people on my list asking where todays email is. This never happened to me when I was following the lemming rule of email message writing 3 days a week.
I kept the best for last. The goal of an email list is to make money, right? So, how many promotions can you send to your email list if you’re only emailing 3 times a week? Probably 1, maybe 2 – and that’s pushing it because you are NOT providing enough value if your messages are more promotional than content rich.
The 3 times a week email marketer only has 1, maybe 2 shots at making a sale in any given week. And since the general consensus is that you should have more content rich emails than promotions… well… it obviously becomes increasingly difficult to make the sale. Why? Because peeps are not ready to buy when YOU want them to.
For whatever reason, you’re going to miss people on any given day when you send out a promotion. You send your promotional email out on a Wednesday… but your subscriber gets paid on a Thursday. Whoops, just lost a sale. You send out a promotion on a Monday, but your subscriber doesn’t get paid until Tuesday, or Friday, or whatever.
The point I’m making is that there could be a million different reasons why someone is not ready to buy your product on any given day – and since you only send one promotional email a week… you most certainly are going to leave a lot of money on the table. That’s inevitable.
No matter what way you slice and dice it, emailing less often is going to lose you sales. Now, what if you’re a daily email marketer. Well my sugar candy coated friend (no idea what that means) you have the advantage…
…the huge advantage of being there whenever your subscriber is ready to buy. And you have absolutely no reason to ever write a hard sell email message, because you are in no rush. You’re there today, tomorrow, the next day…and the next after that.
Are you getting how powerful this really is. You can just write your daily entertaining emails that builds solid relationships with your subscribers… and place a link to your product at the bottom of every email. It will not be intrusive, but it will always be there. When someone is ready to buy… there you are. And where is the other 3 time a week marketer? nowhere to be found.
That doesn’t mean you still can’t hard sell inside your emails from time to time, but you’ll find you won’t need to force anything on your subscribers… because time is on your side.
When they’re ready to buy… you’re already there waiting… and they will become so accustomed to reading your messages, and so familiar with your personality, they will practically feel obligated to take your recommendation on board far quicker than anyone else who just drops in from time to time when they need money.
We all have friends we only hear from when they want money, right? Any other day they’re nowhere to be seen, but when they want a few quid, they contact you. How does that make you feel? You feel cheated, right? They only get in touch when they want something off you. It’s like you’re being used, yes?
Think about that for a moment, because it’s very important. If you’re emailing every day. Building relationships every day. Entertaining. Being interesting. Giving advice. Letting your subscribers into your world…
Do you think they will feel cheated when you ask for the sale? Nope. Quite the opposite in fact. You’re always there. You don’t just send them a message when you want to make money. You send a message every single day regardless of whether they buy from you or not. You essentially build much more trust as a result.
Compare that to the 3 day a week marketer. They only breeze into their subscribers inbox whenever they feel like it. They certainly are not, in most cases, a welcome guest – and yet, they ask for money. Hmmm… I know which marketer I would trust more.
Now, you still may have your reservations. I might not have convinced you that emailing every day is the best route to take. I can tell you one thing for damn sure though. If you ask any email marketer who sends daily messages to their list, whether they would be willing to cut down their message sending to 3 times a week, I know exactly what they would tell you.
Go ahead. Find a person who emails their list every day – and ask them would they change to 3 times a week. They won’t. They won’t because they already know the power of daily email messages – and they also know they will make a lot less money if they did so.
Try it the other way. Ask a person who only emails their list 3 times a week… to send daily emails. They’ll tell you all the stupid reasons why it’s a bad idea, but I guarantee the vast majority of people you ask, have never even sent daily emails – and yet they will tell you not to do it. It’s these marketers that I can’t stand. The ones who have never tried anything – and yet tell you not to do it.
That’s my case for daily emails. Just because a marketer has a successful business – and emails their list 3 times a week, doesn’t mean 3 emails a week is a good idea. They’re succeeding in spite of their ignorance.
If they changed to daily emails… they would make a lot more money and build stronger connections with their subscribers. It’s just common sense, but you have to do it right. You must inject your personality into your emails – and you must deliver your information in a way that engages your audience.
Just be yourself. Not every email has to be a training email. Be yourself. Be interesting. Be unique. Be controversial. Be YOU.
Idea – 2
it can be a good thing to get people unsubscribing
why build email lists full of people who don’t want to be there?
Obviously I have touched on this somewhat above but, it’s something that needs a little more attention here.
Why oh why oh bloody why do people pay so much attention to unsubscribes? I don’t get it. I’m over the bloody moon when people unsubscribe from my email list. In fact, it just saves me the time from deleting them myself further down the line.
Listen: You shouldn’t be focusing any of your attention on the people who clearly don’t want to be on your list. Let them go… and let them go with a smile on your face.
Don’t get me wrong. If your emails are crap, and you only write email messages to sell stuff, then maybe you need to look at why people are unsubscribing but, if you write personality driven emails that give value to your list, you shouldn’t give a damn if people leave.
You should welcome unsubscribes. I see it way too often, people trying their best to keep their unsubscribe rate low. What’s the point? Pandering to the very people who don’t get you, and/or don’t like your emails is the absolute worst thing you can do.
Your focus should be on building an email list chocked full of people who do get you… and… it’s your job to dismiss and ignore the people who don’t get you. Simple as that.
We’re not in kindergarten any longer. You don’t want everyone to like you. If your goal is to connect with everyone on your list on a personal level, you’re going to connect with no one.
If you’re not pissing someone off on your list, you’re not doing a very good job of polarizing your message and trying to build solid relationships with likeminded people. Luke warm marketing is just that, lukewarm. It doesn’t inspire people to follow you. It doesn’t inspire people to buy from you. It’s boring, and it will kill your chances of building a following.
Think about the friends you have outside in the real world. I bet you don’t hang about with everyone in your town. We all have a select few people we’re friends with and, we are friends with those people because they are a lot like us.
You want to be building your email list with this fact in mind. After all, isn’t the money in the “relationship” with your list? It is, but in order to build that relationship you must be willing to get rid of the people who don’t want to be there.
In my humble and very accurate opinion, you must be getting unsubscribes with every email you send. If you aren’t, you’re a spineless wimp afraid to speak your mind and polarize your message to ONLY connect with people like you… and… to get rid of others who are not like you. It’s just common sense.
Idea – 3
open rates do not equal results
who cares how many people open your emails?
not everyone who opens an email is going to read it
This is another biggie and somewhat related to the above idea. If you think open rates are as important as many would have you believe, you need to find someone else to follow.
Open rates are not results. Simple as that. Let me give you a simple example:
A woman contacted me recently complaining that she cannot make any money from her email list. She went on to tell me she has a list size of close to 2000 people and an open rate of 11%.
I wrote back telling her that if she wanted a very quick way to increase her open rates she should delete the people off her list that don’t open her emails. There you have it, a very measurable way to finally clear up the myth of how important open rates are.
And that’s the biggest problem with open rates. They simply do not equate to sales/results. The woman above said she had a list size of 2000 but, that’s complete nonsense. With an open rate of 11% it’s clear to see that her list size is closer to 200 people. Since 11% open her emails out of 2000 subscribers, that equals 211 people open her emails at any given time.
Out of those 211 people, how many actually open the email to read it/ How many open the email, read it, and then click on the links? And even then, how many go on to buy the product?
Listen: Open rates are only relative to whatever else is working in your funnel. Just because I open your email, that doesn’t mean I’m going to read the damn thing. I open emails all the time without reading them. Sometimes I click on links and never bother reading the sales page. All I’m saying here is to not get so hung up on open rates as if they equate to sales/results. They don’t.
It’s easily possible that lower pen rates can lead to more sales.
My point: Focus more on results and less on your opens. There will be a lot of ideas inside this guide to help you get higher open rates that matter but, always keep in mind that results are what matters most.
Think of all the poor souls out here building fan pages on Flakebook. They boast about having 1000’s of fans, and yet, I guarantee 99% of those people are not making a red cent from all those fan page followers. Why? Because just like open rates, “likes” do not equal results… period!
Stop focusing on numbers and start focusing on results. If you want another simple measurable way for me to prove to you that open rates are completely relative. All you have to do is look at solo ads sellers and their email lists.
Solo ads sellers get high open rates from their lists, and yet, they have the worst damn email lists in the business. Fact is, people are only opening those emails to get more free stuff. Now tell me that open rates are as important.
Idea – 4
leverage your email messages
never waste your written content
you must distribute your content to many different sources
Do you hate writing emails? A lot of folk do. I get it, sitting down to craft a good email can be the equivalent to writing a blog post and, if you’re writing daily emails this can indeed be an arduous task.
But, who says you have to do both? Rather than sitting down to write a blog post, and then a Facebook message, and create a video, and write an email, why not spend a good 30 minutes, or more writing a great email message, and then turn that same email message into a blog posts and even create a video or Facebook status update too.
This is very powerful stuff right here. Most see email writing as a separate thing to content creation, but email writing “is” content creation. Not all emails are going to be 1000 words but why do they have to be. Why does a blog posts have to be that long too? It doesn’t.
I’d argue that your emails are more important than blog posts, and certainly (100%) more important than Facebook status updates. Now, you don’t even have to think about content creation. You have a systemized task in place to sit down and craft a great email message and then simple distribute hat message out to other sources.
Maybe it will have to be tweaked a little but, who bloody cares. You’re essentially spending less time and getting more content out there on other mediums. Plus, you have the added benefit of being more focused on your initial content task because one message expands to get you further reach.
Don’t underestimate the power of this little strategy. Leveraging just one piece of content will not only save you a lot of time, but will also help you focus on creating much better content.
Think about it: You now just have to focus on writing one solid piece of content and that same content will then be out there bringing more traffic back to your sites. And don’t forget that when you focus on one piece of content, it automatically cuts down on info overload and procrastination.
After all, it’s far easier to motivate yourself to write just one piece of content knowing it can be leveraged to bring you a lot more in return for the time and effort you put into it.
Set up a certain time every day to sit down and crank out an email to your list. Even if it takes you an hour to write one email message, you know that it can be then used on your blog, Facebook and any other web spaces you currently create content for.
Keep in mind that, the main goal for this strategy is to get you writing great emails to your list. In the long run, that’s what’s going to make you the most money. And this is a cracking way to get the best out of your time and efforts. It’ll be well worth it, I promise.
Idea – 5
use a tripwire
how to rapidly build a buyers list
offline business have made millions using this simple method
Simply put, a tripwire is when you strategically place a very low barrier to entry product inside a basic sales funnel that generates a lot of buyers onto your email list. This strategy is perfect for beginners, and for experienced marketers alike.
It’s important to note that I’m not sharing a new concept here. Many big companies use a similar kind of strategy to get as many buyers into their funnel as possible – and then crush it on the back-end.
In fairness, that’s what the traditional sales funnel attempts to do, but it aint nearly as effective as it could be. In this guide I’m going to share with you how “one” tweak to a traditional sales funnel can make a huge difference on your back-end.
The idea is to get as many buyers in on the front-end of your funnel, so you can turn them into repeat buyers on the back-end. Basic stuff. It works for them. It also works for me. I’m pretty damn sure it’ll work for you too.
OK. So what am I on about when I say “traditional funnel?”
Let’s first take a look at what a simple traditional funnel looks like…
The above funnel is very basic. You can extend this further to incorporate high-ticket items. But, for the purpose of this guide we’ll keep it simple.
This is very similar to the funnels used by a very high percentage of marketers. Now, if you look closely you’ll see that if you can obtain a lead for $1 you will essentially be building your list for free.
100 Leads Cost $100
7 People Buy Your $10 = $70
1 Person Buys Your $30 Upsell = $30
Outcome – $100 (list built for free)
The numbers can vary from niche to niche and from offer to offer. I’m not here to debate conversions. Let’s keep it simple so I can get the point across. You want to be testing and tweaking until your funnel works the way you want it to… consistently!
Note: Many marketers make the colossal mistake of giving away a free report on their squeeze page and then try to sell them another report on their sales page. This is very bad practice.
You want to make sure that your free offer/report stands on its own. Giving away a free report and then trying to sell another report, will most likely make your subscribers think the freebie they just signed up for is next to worthless.
We counter this by giving away a resource guide on the squeeze page. People love these guides because they’re always curious about what tools other marketers are using in their business.
You also have the added benefit of making sure your freebie stands on its own. Selling a report on your sales page conflicts in no way with the resource guide they signed up for. Makes sense, right?
OK. Great. We have a funnel in place that returns $100 for every $100 spent. But, as I said, the purpose of the front end sales funnel is to get people to raise their hand and say “I have a credit card and I’m authorized to use it.” I doubt they’ll use those exact words, but you get my point, yes?
It’s nice that we’re covering our advertising costs. That’s a bonus. It helps. But it ain’t the purpose of the funnel. The purpose is to get buyers onto your email list. To get hands raised. The more hands raised, the more likely you are to make more sales on the back-end.
Now. What if you could get more buyers on the front-end of your funnel without changing much at all – and still cover your advertising costs?
That’d be pretty cool right? Well, we can easily do this. Not only can this be easily done, but your funnel doesn’t even have to change at all. In fact, we’re going to sell your OTO product for less – and still make more money.
Before we go through the numbers. Let’s now take a look at our sales funnel with the slight change that’s going to get you more buyers and more sales….
Can you spot the one change that’s going to make the big difference on the back-end of your funnel?
Yep, we have dropped the price of our OTO from $10 to $1. I’ll get into why this works better in a moment. For now let’s cover our advertising costs.
100 Leads Cost $100
25 People Buy Your $1 = $25
3 People Buy Your $30 Upsell = $90
Outcome – $115 (list built for free)
As I said earlier. The numbers may be very different from funnel to funnel, but the goal is still the same.
With this funnel we can generate more buyers onto our email list. We can also get many more people who have already used their credit card, to take a look at our OTO.
Don’t be fooled into thinking a person buying a $1 product on your OTO sales page is any different than a person who buys a $10 product. There actually is a difference, but that difference is heavily stacked in favour of the $1 buyers being better buyers than the $10 buyers.
Well, imagine you land on my sales page and you purchase my $10 product. Actually, imagine 7 people buying my $10 product. They take it down onto their hard-drive and read it, right?
It’s a great product. Probably worth twice their investment. But, they spent $10. I don’t know about you, but when I purchase a $10 product, read it – and it gives me value, I just chalk it off as getting my money’s worth.
After all, it’s not a $100 product here. I’m happy with my purchase. That’s great. It could be better though.
Imagine now 25 people buying the exact same product for $1. Now when they read it, they can’t say “oh well, I got my money’s worth,” because they didn’t get their money’s worth. They got at least 20 times the value for their $1.
Chances are they’ll feel they have just been given a great bloody deal. Even if it’s not the end of the world type deal, it’s more memorable than just getting your money’s worth, yes?
Rather than having 7 buyers who feel they got value for their money. You now have 25 buyers who know they’ve gotten at least 10 – 20 times their value.
After all, the $1 product you just sold them is the same product as the $10 product. The only change is the price. The only change is that you delivered more value.
Now you have 25 people who you know have a credit card, and have gotten more than their money’s worth from your report as they progress through the back-end of your funnel.
Not to mention that when they see your other products, they can’t help but wonder… “Are you going to deliver as much quality with your other products?”
There are certain things you need to be aware of when setting this up though.
You have to make damn sure that your $1 product is an absolute no-brainer to buy. You can do this easily by creating a great sales page. The same kind of sales page you’d create for a $10 product. The same effort you’d put into selling a higher priced product.
When people see a product being sold for $1, they think it’s worthless. Your job is make sure they see how valuable this $1 product is.
You do this by making them realize you’re not going to get rich selling a $1 product – and the only reason you’re selling it at such a low-price is to build trust – and to prove you can over deliver.
Get this right and you can very easily convert 25 out of 100 visitors… into buyers right out the gate. Those conversions are actually quite average.
Again, do not falsely make the assumption that a $1 buyer is any different than a $10 buyer. A $1 buyer is not the same as a $100 buyer, but it is the same as a $10 buyer….
The purpose of your front end funnel is not to make money. Covering your ad costs is good, but not the point. The point is to get people to raise their hand, yes?
The point is to see who has a credit card. And, if you position your products in the right way – and you over deliver on your promise, you now have 25 buyers on your list out of 100 visitors that know you over deliver.
That’s far more powerful than 7 buyers who feel they’ve just gotten their money’s worth. Makes sense, right?
Remember those magazines with the ads on the back where you pay 99 cents and they will send you 100 cd’s? Remember those?
Back then I used to wonder how on earth they were able to make any money selling 100 cd’s for 99 cents.
Well now I know. All they wanted to do was to get people to raise their hand and say “yes, I have a credit card and I know how to use it.”
That’s what we’re doing here too. We over-deliver like no one else on the front-end, and reap the rewards on the back end.
Let’s take a look at some rough numbers…
Keep in mind. The numbers above are nothing more than to give you an idea of the difference between both a $10 and a $1 product being sold on your OTO sales page.
Your figures will not be the same, but you can get a good idea of how this works, no?
People will drop off your list of course, but if your funnel works, you can easily turn this into a 6 figure business…
Simplifying The Strategy
— Set Up A Squeeze Page With A Valuable Resource Guide
— Set Up A OTO With A Cracking $1 Product
— Set Up A Third Page With A Medium Priced Product
— Create A 30 Day Follow Up Email Sequence With An Email Being Sent Every Day (5 Days At Least) Promoting Your Product In Every Email
— Start Sending People Into Your Funnel – And Track The Progress (Subscribers, $1 Buyers & Sales Via Email)
— Test & Tweak Until You Have It Licked – And Then Start Scaling Up Adding More Products
The purpose of this short report was not to give you every little detail on how to work this strategy. It was to give you a potential strategy that you can adapt to your own business.
You may be promoting products that are high ticket. Obviously that has a huge impact on the numbers. You could have a continuity program set up that changes the complexion of this strategy too.
But lowering the price of your $10 product on your sales page to $1 will most definitely get you more buyers. And a buyer is a buyer is a bloody buyer. Not the same as a high ticket buyer, but definitely the same as a $10 buyer.
Idea — 6
use email templates
how to always know what to write
using email templates motivates and helps you write better content to send to your list
Do you struggle to come up with ideas for your emails? I know I did when I first started building my list. Actually, I had that problem for such a long time, it deterred me from sending frequent emails.
So, with that in mind, let’s take a look at a few templates you can base your emails off.
Pretty self-explanatory, right? You go onto forums, social media, blogs and wherever your target audience hang out.
Look for questions people are asking. Find the best answer, put it into your own words – and send it to your email list. Nothing could be simpler.
Chances are that if others are struggling with a certain aspect of their marketing, and they post a question for clarification… your email subscribers will probably want an answer to it too.
You’ve just got a perfect topic to write about, with the added benefit of helping people with a common problem others are obviously struggling with.
What I really like about this template, is that you can make it into a regular thing. Pick one day a week to answer questions in your market – and post them as an email update.
So, Monday could be the day you just send out the questions and answers email to your list. It’s a powerful strategy for 2 reasons…
You’re not struggling to come up with an idea for a message. You’re now focused on “one” specific outcome, which is to go find a popular question – and answer it. How easy is that?
You’re cementing your position as a marketer who has answers to common problems. You see how that works? If you’re the person answering the question, then you’re the problem solver in the eyes of your list. Brilliant!!
A cool way to approach this is to tell your subscribers that you’re answering questions from…well…your subscribers. Start off your email with…
As you know, I get a lot of questions from my trusty subscribers looking for clarification on problems they’re facing.
Today’s question comes from Mark, who asks…
…and then you just segue into the question – and then obviously answer it. You can then tell your subscriber to participate by sending their own questions to you for answering. It’s a great way to build trust and credibility – and at the same time… getting your email subscribers to contact you.
Okay, the title is pretty lame, but I’m sure you see what’s coming. Popular TV shows and movies that are hot right now are great talking points.
The reason why this email is a good one… is because people are already aware of what’s popular right now. So, in essence you’re entering into a topic that’s already fresh in their minds.
It doesn’t have to be something current either. Is there a movie that has inspired you in the past? If so, what in particular about that movie inspired you? There’s obviously a lesson in there you can share with your subscribers.
Look at it this way. If you saw an amazing movie, or read an inspiring book, would you share that knowledge with your friends?
You would, right? So why wouldn’t you share it with your email list? They’re your friends, aren’t they? At least that’s your end goal… to become friends. To treat them like friends. To communicate with them like they are your friends.
How can you take a popular movie, TV show and/or book and create an email out of it?
Let’s look at an example here…
You’ve seen “The Wizard of Oz,”
One of the greatest movies of all time…
The big theme was that the main characters
all thought that they didn’t have what it takes
to get what they wanted in life…
The Scarecrow thought he needed a brain…
The Tin Man thought he didn’t have a heart…
The Cowardly Lion was a scaredy-cat…
Dorothy felt lost and wanted to go home…
And it turned out they all already
had everything they needed…
But they were looking around outside of themselves,
while they should have been looking inside…
You could easily segue that message into anything really. A motivational message. A product promotion… anything. It just takes a little creativity.
But the power in this is immense. You’re getting people to think about a movie that quite possibly they have fond memories of. This is important because it creates a strong emotional connection to information that may be somewhat boring and unemotional otherwise. Makes sense, right?
This is a favourite of mine. In this business, maybe above any other business… motivation is something every single person needs from time to time. You can easily pick “one” day a week to only send out motivational emails.
Now, I’m not talking airy fairy “fluff filled” law of attraction type nonsense here. Proper advice that ties directly into the problems so many of us face on a day to day basis in the Internet marketing world.
The 80/20 rule is something I write regularly about.
Parkinson’s Law is another email topic I return to regularly.
Peeps love this stuff in moderation. So once a week is perfect. To give you an idea of something that’s so simple to do, but also different enough to help you build solid relationships…
I simply go over to YouTube. Find a 5-minute motivational video. Strip out the audio. Upload it to my hosting – and then share it with my list.
Think about this for one moment….
You find a cracking video that inspires or motivates you. Rather than doing what any other person would do, which is to send a link to the video to their email list (rubbish) you actually went through the trouble of stripping the audio out and delivering it in a much better format that can be listened to on an mp3 player or in the car. Better than just sending a link to a video, right?
Now, imagine your subscriber puts that audio onto their mp3 player and they go for a walk. They dig the audio and it… well… inspires or motivates them, okay?
Do you think they will feel, even somewhat of a real connection with you after that? Maybe. But one things for sure, it can only have a positive impact on how they perceive you next time you send an email message.
So, my future email marketing genius. Those are just a few templates that you can work off. Nothing ground-breaking, but definitely makes it a little easier if you’re struggling with what to write to your email list, yes?
You sit down and create endless templates yourself – and start using them for your emails. A little creativity can make a huge difference, plus, working off templates helps streamline your message writing – and helps keep you focused and on topic. Very powerful in its simplicity.
Idea — 7
emotional writing state
super, super, super important
many will ignore this idea, please do not be one of them
Nothing self helpy about this idea, although it may seem like it. Fact is, how your message is perceived by your subscribers, has a lot (and I mean, a lot) to do with the mood you’re in when writing.
Just like the mood you’re in when talking to someone “one-on-one” has a big influence on the conversation, when writing, the effects are exactly the same. I’d even go as far to say that, when writing, your mood effects your message far more than it does when talking directly to someone face-to-face.
People can tell what state you were in when reading your message. They may not be consciously aware of it at the time but, the difference in perception is the difference between making a sale… and… not making a sale.
Every word you write should be carefully chosen. Every sentence must convey a particular feel. It’s just that simple. If you’re in a happy state, that will certainly come across in your writing, and therefore, will be picked up by your subscriber on an unconscious level.
Now, as I said, this has nothing to do with airy fairy self-help nonsense… and has everything to do with plain old common sense. Besides, if you’re not in a good state, chances are your message will be disjointed and rushed.
Before you begin writing your message. Make absolutely certain that your state is of a high vibration. You can achieve this by doing a small bit f exercise for 5 minutes before you sit down to write. You can watch a short YouTube video that’s either motivational, inspirational and/or funny. Trust me on this one, this will have a massive impact on your communication skills and will help you easily gain rapport with the people reading your messages.
Now, before you start writing, I want you to use the “talk-write-talk-write” technique. You imagine a close friend is sitting next to you in the room you’re in. With your overall idea in mind of what your message is going to be about. Simply start talking that message to your friend. If nobody is around to take the piss out of you, I suggest you have this imaginary conversation out loud.
Start talking. And… then start writing what you just said down. Start talking your message again… and… start writing down what you just said. I guarantee that you’ll begin to write like you speak and will find it a lot easier to write in a conversational tone understood by your audience. In short: You’re essentially following the written law of copywriting, which is, to write like you speak.
Listen: Your email messages are going to be the difference between you building a sustainable business, or struggling to make ends meet. Do-Not-Half-Ass-this. I’m constantly amazed how little effort people put into their email marketing and instead, waste all their time looking for traffic to build their list even bigger, only to find that they still can’t make any fucking money. Well guess what Sherlock, crap email messages to 100 people are just as worthless as crap email messages to 1000 people. Who knew? I did? I do. And now you do too.
Idea — 8
resend your un-opens
simple way to get 30% more people opening your email
use this idea with your most important emails
This is another biggie. Listen: When you send an email to your list, most people are not going to open that email, so, in my accurate opinion it would be pretty stupid to not send that same email to those people again.
It’s entirely possible that you can get close to double the open rates if you do this consistently. Think about this for a moment: People out here complain that they don’t get high enough open rates, and yet, they’re squeamish about resending emails to the people who didn’t open the first one. It makes no sense.
There is, of course, a possibility some people on your list will have opened that first email, and will then be getting the same email twice, but, that’s a very small number of people… and… if it makes you more sales, it would be foolish to not take advantage of this.
Don’t get me wrong here, cupcake. I’m not in the business of mistreating an email list. But, you must get more aggressive with your list if you want to be successful. Aweber, for example, may not give you an entirely accurate statistic about who, and who didn’t open that first email but, it’s going to be close enough.
Open statistics are not 100% accurate, but it’s into the high 90%. This obviously means that just a few people will probably get the same email twice. But as I say, the number is so low that, you’d be a fool not to resend the same email.
There’s a way around not pissing off people who may get the same email twice. This is what you do…
Before sending that same email out. You slightly change the subject line to say “re:” or “did you get this?”
So, if the original subject line read “How to instantly get more buyers onto your list you’d just change it to say “re: How to get more buyers onto your email list” or “Did you get this? – Instantly increasing buyers”
You get the point, yes?
You can start off the email by saying…
“I wasn’t sure whether or not you got this email the first time I sent it. It’s important, so I just wanted to make sure you didn’t miss it. Here it is again…”
For the very small number of people who actually did get the first email, they’ll have no problem with this. After all, if they got the first email they will just ignore the second one and move on. If they do get pissed off, you really have to ask yourself whether you want people like that on your list in the first place. Personally, I’ll gladly delete whiners off my list who get worked up about something as silly as this.
I mean, it takes no energy to ignore an email, plus, you’ve already told them why you sent the second email. Moreover, you don’t have to resend every email to unopens, just the important emails where you’re promoting a great offer. You will, without a doubt, make more money from your list if you use this tip, okay? So really think about using it.
To send emails to the people who didn’t open the first ones, you simply click on the message inside your autoresponder service, and you’ll see an option to send to unopens. It’s a no brainer for sure. Just do it.
Idea – 9
Reverse Squeeze Page
How To Build Instant Trust
99% of Internet Marketers Don’t Know About These Pages
What’s a reverse squeeze page?
Unlike the traditional “one page” squeeze page, a reverse squeeze page builds trust before anyone enters their contact details into your sign up form.
There’s nothing to it, really – but it can start your email marketing campaign off on the right foot.
People are insulated to advertising these days. And like it or not, the widely used “one page” squeeze page with an image and an opt-in form… just screams ADVERTISEMENT!
Not good at all.
How do we address this issue effectively?
We focus on giving value before people opt in. We abstain from leading them blindly onto our email list – and we do it all without making our opt-in page look like an advertisement.
If we get this right, we’ll have people actually wanting to join our list to get our emails.
Is it difficult to set up?
It’s actually easier than the other squeeze page method – and you have the added bonus of standing out from the competition.
We gain instant trust “before” asking for anything in return. Most free reports are rubbish – and most people expect them to be rubbish when they give out their email address, yes? In most cases this is true for sure.
The problem with the traditional squeeze page is that it’s a hard sell approach to generating leads. No way around it. But it’s time to turn this on its head and gain that initial trust we all seek before our visitor subscribes to our list.
We do this by only asking for an email address after we’ve given value. This instantly increases the value of our lead, ensures we get a real email address – and generates a list of people who want to open our emails. I ask you, who doesn’t want to build a list like this?
Let’s Get Into The Bones Of The Reverse Squeeze Page
Before we do, I want you to take a look at two examples below of what these pages actually look like…
You’ll notice how…
1) These pages are not like many other squeeze pages…
— Especially in the MMO (make money online) market where you seriously must consider the consequences of following the herd. People who see the same structured squeeze page over and over again, will automatically place very little value (expectation) on what they’re going to receive after they opt-in.
2) These pages build trust by giving value before you see any opt-in form…
— The one thing that’s lacking most in this business is, TRUST (I’m sure you’ll agree)
3) There’s no BLIND selling (advertising) on these pages – you know what kind of information to expect if you opt-in…
— Setting expectations from the beginning is HUGE – and almost guarantees you’re generating a lead that’s highly motivated to read more of your content.
4) There’s a link at the end of each page that continues the story (you must click the link to keep reading)
— If the visitor clicks the link at the bottom of the page, it, a) Ensures they dig your content, and, b) it means they have already taken one action step to get them closer to your offer.
With your everyday “run of the mill” squeeze page, you have to create a report (usually at least 15 – 20 pages) but in this case you simply write an 800 – 1000 word quality article and space it out over two pages (much easier)
— You would put no more than 350 – 450 words on each page (the second page continues the story from the first where there’s link at the bottom of the page with a compelling call to action, to make sure they click through.) Make sure to leave a cliff hanger at the end of each page.
— On the 3rd page you would have your opt-in form telling the reader they must be a subscriber to access the rest of your content (if they clicked through 2 times already this should not be any problem at all – and they’ll be happy to do so – after all – you’re not forcing anything on them, and you’re not leading them down a blind alley)
— Rather than having an “instant access” button like every other opt-in form has, I’d recommend you have the word “subscribe” instead. This just looks far more trustworthy and it’s what almost all blogs use (blogs are far, far more trustworthy than most squeeze pages.
What we’re after here is people feeling comfortable landing on your squeeze page. We also want them to believe they’re getting a good deal in return for their contact details.
Now, don’t underestimate the psychological effect these pages have on your visitor. It may not seem like much of a change – but all we’re doing is taking them “out” of defence mode – and into “relaxed” mode.
Traditional “one page” squeeze pages do the opposite – and usually result in people putting in fake emails, or secondary email addresses they never use.
Let me ask you this…
Are all your unopened emails the result of people just not giving a damn about your content? Or is it more likely they have given you an email they rarely use? Think about it. Of course, some just won’t open up your emails, but to say they are all receiving them… is very short sighted.
Your Homework For This Section Before We Move On:
— Identify a problem your target audience is struggling with (best to make it a problem they face in the beginning of their online journey.
— Write an 800 – 1000-word article solving that problem, or at least answering some of the sticking points they will most likely have.
— Break the article into 2 parts and put it onto your WordPress website (leave a cliff-hanger at the end of each section with a link that sends them to the next page to read the rest of the article)
— Create a 3rd page with an opt-in form where you tell them they must subscribe to your list to access the rest of your content (opt-in page doesn’t have to be super fancy)
Remember, you’re zigging when others are zagging – and standing out from your competition will immediately give you an advantage as well as building trust with your reader.
Also remember that the people who subscribe to your list are doing so in order to receive more content from you via email, so no need to worry about fake emails and low percentage open rates. As long as you continue to provide value you’ll knock it out of the park.
Idea — 10
don’t use spammy jargon
do this and you’ll come off like a spammer
EVERY TIME i see people doing this, i think they’re trying too hard
How many times have you seen subject lines written in “ALL CAPS?” Or, with the First Letter Of Every Word Written In All Caps? This looks unnatural. It looks spammy, and it looks like it was sent from a person you have never met, or even know at all.
Now, obviously the people on your list have never met you, but you get my point, yes? The whole purpose of having an email list is so you can connect with people on a personal level. You want to build trust with your subscribers and you want them to think of you as a friend, or at least a welcome guest inside their inbox. In short: email is a personal communication tool.
When you write a message to your friends or family, you don’t use ALL CAPS in your subject line, do you? Nope, you don’t. No one does, and yet, email marketers make the huge mistake of doing this consistently. It’s simple. You must communicate with your list like you would with a friend.
Terrible Subject Line:
“IF I ONLY HAD A BRAIN”
It’s not only subject lines either. I see people using symbols in their subject lines, like…
**If I only had a brain**
–If I only had a brain—
Or what about the senders name…
Cringing stuff. I don’t get how people can be this stupid. I understand the point is draw attention to the persons email, because let’s face it, your subscriber may have dozens of emails inside their inbox… and… you want them to notice yours.
This is NOT the way to do it, though. That’s the kind of attention you don’t need, so never, ever do this. It looks like spam, and it’s dumb. You wouldn’t use any of this nonsense if you were sending an email to a friend, so don’t use it when sending to subscribers.
Oh, I’m not finished yet my friend.
What about subject lines that read…
“Best Product Ever. You MUST See This”
Bottom line: There is no best product ever, and if there was, it would be totally relative to the individual and not the whole. Besides, when your subscribers find out that it isn’t the best product ever, do you think they’ll ever trust you again? Of course not.
Do not hype your messages. Do not use silly jargon to get attention. Do not mislead with your messages. It’s pretty much common sense from where I’m sitting. You write like you would if you were writing to one of your friends.
Idea — 11
reselling your subscribers in the very first email
this will keep more people on your list
most unsubscribes come after the very first email message
This is something I see very few people doing. I think it may be because they just don’t get how important it is, or, they honestly have never thought about it before.
When I say “reselling your subscribers,” I’m not talking about selling them a product. You would inevitably be doing that already on your sales page. No, what we’re doing here is “reselling” our new subscribers on the importance of staying on our email list.
Why would we do this?
Great question, even if I was the one who asked it. The truth is, your biggest unsubscribe rate is going to be at the very beginning of your email campaign. Most people opt-in to get freebies, not emails. So while they are fresh on your list and thinking of hitting that “unsubscribe’ link at the bottom of your thank you email, you must resell them on why they should stay.
There are a few effective ways to do this. Personally, I tell them to stay until they read a couple of my emails, after that they can do whatever they damn please. I tell them I am not pining for their approval. I also state very clearly that I really don’t care if they unsubscribe, in fact, I’m more than happy to see them go.
This seems counterproductive. I’m telling you to give them a reason to stay, but at the same time I’m telling my new subscribers I’m happy to see them go. There’s a reason this works well. Every marketer out here seems desperate to offload their products. They seem desperate for attention – and they’ll do anything to not piss people off. I do the opposite.
When people realize you don’t care whether they stay or go, they will automatically believe you have something different to offer than the rest of the other “vanilla’ marketers lists they’re on. And that’s what I clearly state. I tell them 1) I don’t care if they go. 2) let them know that I am the boss. 3) I tell them I am not pining for their approval. 4) I also let them know that I’m not a vanilla marketer, that I am not boring.
Now, this may be a bit too hard core for your market. I don’t believe there’s a such thing but, if you want another approach that’s less ‘in your face’ you can simply list off some of the biggest benefits they’ll get by at least staying on your list for a couple of emails.
I would do this in ‘bullet style” format. So, you would just list 5 or 6 major benefits they’ll receive for staying on your list. Make certain the benefits are not what they can find on any other marketers email list. Create strong bullets highlighting the emotional benefits they’ll receive.
Idea — 12
using bullet points
not many people do this – and it works like magic
do this when selling a product and watch your sales go up
Every sales page you’ve ever read, has a whole list of bullet points. Why? Because they’re bite sized chunks of benefits for the reader to digest. Some of the best copywriters in the world have pages and pages of bullet points inside their sales messages.
A prospect can be reading a lengthy sales letter, and just one bullet point on that sales letter can tip the buying decision in their mind, and get you the sale. And yet, I don’t see too many people using bullet points inside their emails. They should.
Try it out for yourself. Write a brief introduction about your product, and then list 8 – 10 bullet points clearly stating the benefits your product can give them – and then segue you’re your pitch. Using this simple method in your emails can dramatically increase sales.
Just make sure your bullets highlight the most powerful benefits of what your product can give to them. Don’t do this in every email. Once a week is perfectly fine. Remember, people will buy a product because of just one simple bullet point.
Gary Halbert was the master of bullets. Here are a few great teaser bullets he created for a product on helping people sell their homes…
A dirty little secret many real estate brokers hope you never find out!
Why adding improvements to your home can lower its value!
Something crucial (and unusual) you must do to every closet in your house before you show it to a would-be buyer!
How to make sure your buyer gets financing despite the credit crunch!
Notice how these bullets are benefit driven but also raise curiosity. Do you think adopting this method into your email messages will get you better results? They could. They would. They do.
Idea — 13
having a delayed time script on your thank you page increases response
best not to annoy your subscribers early on in the marketing process
Over the years I’ve heard many people complain about being sent to a OTO after they’ve just signed up for a freebie. I get it. However, I don’t think it’s the fact that they’ve been redirected to a OTO sales page that’s the real problem. It’s really because half of the time they haven’t a clue where their download is.
Obviously the download is sent to their inbox, yes? But still, a lot of people get annoyed when they’re not given this information upfront AFTER they’ve signed up. A little confirmation goes a long way… and… it also can help with conversions.
That’s where a simple redirect script comes into play. Simply put, you set up a separate page “in-between” your squeeze page and your sales page.
After your new subscriber signs up to be on your list, they get sent immediately to a page that tells them their download is on its way to their inbox. Then, after a specific timeframe (usually a couple of seconds) they automatically get redirected to your sales page.
The purpose, obviously, is to put your subscribers at ease, and give them a better experience. This can help increase trust, and also increase conversions on your OTO sales page.
You can find free scripts online to do this.
Idea — 14
you can’t bore people into buying from you
entertainers are paid a lot more than teachers
people love to buy stuff, especially when in good humor
This is another major stumbling block for many. I too struggled with this in the beginning, but after a while it gets so much easier. The truth is, there’s an infinite amount of topics to talk about inside your messages on a daily basis.
One thing to keep in mind is that people want to be entertained. That doesn’t necessarily mean you have to crack them up with your amazingly funny jokes, but it’s very important your emails are interesting to read.
People are bored looking at marketing videos. They’re bored reading blog posts – and they’re bored reading email messages too. So to answer the question on “what to send…”
Send valuable information that your target audience will benefit from, but make sure you wrap that content up inside an interesting story people actually enjoy reading.
Don’t think that all of your emails have to teach. They don’t. They just have to be interesting enough to get them to think, to engage etc. If your goal is to build relationships (which it should) then you need to connect on a much more personal level.
Simply sending emails about marketing is not enough to connect with people on a personal level. As I said, people want to be entertained. Your messages need to be interesting (funny, inspiring, hard hitting.) If you get this right, you’ll have no problem getting your emails opened.
Another thing. Don’t be afraid to be yourself. If you curse in real life, then don’t be afraid to curse inside your messages. Some will be offended, but you have to ask yourself whether that’s the kind of person you want to be dealing with in the first place.
Be bold, hard hitting and controversial. Remember, the way you would talk to your friends and family is the way you should be talking to your subscribers.
Don’t be afraid to let loose and speak your mind, even if you know it will offend some people. Either you’re a coward who wants to appeal to everyone – or you’re a real fucking person who doesn’t give a damn what others think (don’t be rude though – no one likes a douche)
Your email marketing is going to be the most important part of everything you do online. Keep this in mind at all times – and make sure to put the effort into constructing your emails.
If you’re not sure how to incorporate stories, inspiration, or a bit of funny into your messages, just go online and search for “short” inspiring or funny stories – and then wrap your message around them.
An example would be to go here… http://www.marcandangel.com/2010/12/27/101-short-stories-that-will-leave-you-smiling-crying-and-thinking/
Take a look at the stories. Pick one that closely relates to the message you want to send to your list – and then work your message into the story in some way.
Don’t just stick to the above resource though. Search online for similar websites that have many inspiring stories written by real people, about real life events – and use the same structure to write your emails.
In no time you’ll find it very easy to write cracking messages that are interesting and want to be read by your subscribers. Remember. People are bored out of their minds reading stuff online all day long.
You need to make your content interesting to them. Make them look forward to reading your emails and you’ll obviously make a lot more sales in the process.
Idea — 15
emails must be easy to read
How to improve the clarity of your writing
respect that your subscribers don’t want to do any work
Like it or not, your email messages are not the only ones being read by your subscribers. They have a mountain of email to get through in any given day, so we must write at a 6th grade level so our emails a very easy to consume.
No matter how intelligent you think your subscribers are, it doesn’t matter one iota. The easier your message is to consume; the more chance it will be read all the way through. Write short to-the-point sentences. Make sure your paragraphs are no more than 4 – 5 lines long… and snappy.
What I’m going to share with you here, will make a MASSIVE difference to the readability of your writing. DO NOT ignore this. It’s super important.
The point, is to keep your sentences very short. To the point – and for them to pack much more punch. Most peeps write like they’re crafting a novel. Copywriting, is not novel writing. We are in the direct response business. Your writing must be active… not passive.
You could spend $1000’s on copywriting courses – and still struggle to write powerful copy. There is, however, a much better way to make sure your writing PACKS PUNCH. It takes a little effort, but not nearly as much effort as learning to be a copywriter.
Have you heard of the Flesch–Kincaid readability test? The idea behind these tests is to determine how much clarity your writing has. I won’t go into detail here. You can research it online yourself.
There are 2 Flesch–Kincaid readability test.
1) the Flesch Reading Ease
2) Flesch–Kincaid Grade Level
We are ONLY concerned with the “grade level” test. In short: Every piece of copy you write, whether it’s an email, a blog post or a sales letter… your goal is to get your “Flesch Kincaid” score less than 8.5.
Right now you prob’ly haven’t a bloody clue what that means. You don’t need to know right now, but trust me, if your “FK” score is above 8.5, you can be guaranteed your writing is fluff-filled, hard to understand… and packs no punch whatsoever. This only applies to direct response copy by the way.
Anyway: Take any piece of content you have written so far.
Then go here… https://readability-score.com/
And paste it into the box.
You will now get a reading of your “FK” score.
Check below to see the “FK” score of this report…
As you can see from the above image. My “Flesch Kincaid” score for this document is 4.2. That’s pretty damn good by the way. Your goal is to keep your score below 8.5. If, with everything you write, you can keep your score low, it means your writing is very easy to understand.
Make it a habit to work within the FK score limit – and I guarantee you will see a much better response from all your written content. Again, this is for sales messages, email messages, blog posts and even essays. If you’re writing a novel, your FK score can be considerably higher and still work. But, we are in the business of getting a “direct response” from our readers. The lower your “FK” score, the more punch your writing has.
Idea — 16
Squeeze Page Headline Formula
best way to boost conversions
Successful marketers painstakingly develop killer headlines – unsuccessful marketers don’t
This idea is super important – and I rarely use the word “super,” unless I’m having a conversation with my good self.
“Amazing Secret Discovered By One Legged Golfer Adds 50 Yards To Your Drives, Eliminates Hooks And Slices… And Can Slash Up To 10 Strokes From Your Game Overnight!”
The above headline is arguably the best headline ever written.
I hope I don’t have to convince you of how important your headlines are…
Whether it be for a squeeze page, sales page, banner ad, PPC campaign or even a blog post…
Headlines are key to conversions, and can be the difference between making a lot of sales, little sales and even no sales at all.
If you can dissect the most important elements from the headline above… and add them to your own future headlines, you will not do much wrong.
So, what are the elements that make this headline so damn good… and profitable?
Is the headline specific?
“Amazing Secret Discovered By One Legged Golfer Adds 50 Yards To Your Drives, Eliminates Hooks And Slices… And Can Slash Up To 10 Strokes From Your Game Overnight!”
1) Adds 50 Yards To Your Drives
2) Can Slash Up To 10 Strokes From Your Game
Does It Make A Big Promise?
“Amazing Secret Discovered By One Legged Golfer Adds 50 Yards To Your Drives, Eliminates Hooks And Slices… And Can Slash Up To 10 Strokes From Your Game Overnight!”
1) Adds 50 Yards To Your Drives
2) Eliminates Hooks And Slices
3) Can Slash Up To 10 Strokes From Your Game Overnight
Does It Push The Easy, Fast & Quick Buttons?
1) Can Slash Up To 10 Strokes From Your Game Overnight
Does It Have 1 – 3 Benefits?
Yes, all 3.
“Amazing Secret Discovered By One Legged Golfer Adds 50 Yards To Your Drives, Eliminates Hooks And Slices… And Can Slash Up To 10 Strokes From Your Game Overnight!“
1) Adds 50 Yards To Your Drives
2) Eliminates Hooks And Slices
3) Can Slash Up To 10 Strokes From Your Game Overnight
Is It Unconventional?
1) One Legged Golfer
It contains 5 elements that make this an almost unbeatable headline…
Although the first 4 elements are the meat and bones of what the specific target audience really cares about, it’s the 5th element (Unconventional) that pulls them in the most.
Think: National Enquirer.
When you can almost shock your reader with such an impactful unconventional element such as the “one legged golfer”…
…it forces them to question whether it’s possible for a one legged golfer to hit a golf ball straight, never mind 50 yards further than the average 2 legged golfer.
Once you get that attention from the reader, and the rest of the headline finishes the job, you’re more than half way to making the sale already.
That’s how important your headlines are.
But they have to be true, of course… and… it just so happens, the above headline is!
Idea — 17
adding bonuses to your promotions
Easiest way to make more sales via email
This is another simple method successful email marketers do
Should I even have bothered putting this “idea” into this report? I think so. Problem I have most often is; I falsely assume everybody knows the simple stuff that’s second nature to me. This simple hack is common sense to many, and yet, I see very few people actually using it.
The title says it all. Add a bonus to every affiliate promotion you send out to your list. Well… I don’t do this one myself as much as I know I should. It works damn well though.
A bonus added to a sales page can increase conversions, yes? That’s why almost everybody does it. Sometimes the bonus can be in more demand than the actual product. If it works on sales pages, it’s going to work on affiliate promotions too, right? Of course. It’s just common sense.
Now let’s be crystal here. You can’t just slap any aul bonus onto an affiliate product and expect to retire from the promotion. And… the bonus must be directly related to the offer. I shouldn’t need to highlight this, but not everyone is as smart as you and I.
Let’s assume you’re sending out a promotion to your email list for a spanking new squeeze page plugin, okay? What “bonus” could you add to that particular promotion to increase conversions? A report explaining how to use the plugin? Maybe. I bet the plugin creator already has that covered though.
What about a “walkthrough” video explaining how to create a high converting squeeze page/s. Inside the video you would talk about headlines, copy, what kind of offers work best etc etc etc. Doesn’t seem like much, but it DOES add more value to the plugin, doesn’t it? Yes… it… bloody… does.
You could go one step further and create a few stunning squeeze pages yourself with the plugin… and… walk people through the step by step process of creating similar kinds of page.
Hmmm, that’s a good little bonus, isn’t it? Could take a little longer to create, but hey, this is your business we’re talking about. Not to mention: You can repeat the promotion over and over again to your email list… and… even add in the promotion to your autoresponder sequence. Create ONCE, benefit over and over again.
What if it’s not a plugin. Maybe you’re promoting a simple eBook on list building. How could we add a bonus to that type of product? Easy enough when we sit down to think about it. Could be anything, really. You could create a 7 day autorespinder email sequence – and give that as a bonus.
You could search for a similar PLR product on the market. Buy it. Edit it. Make it better – and add that as a bonus. You could go through the product, find out what could make it better, and create a short report highlighting that fact.
Here’s another cool idea. No one does this. You could go over to Amazon.com and pick out 5 of the top selling “HARDBACK” business books you know people on your list will get tremendous benefit from. Should cost no more than $10. You don’t buy them yet. Just pick out the top books and have them ready to go.
Now: With every promotion you make for an affiliate product that pays you a commission of more than $40 – $50. You simply tell your subscribers that the first 10 people to buy through your affiliate link, you’ll send them a hardback copy of a book of their choice. Give them the list of books to choose from… and… BOOM!! – INSTANT HIGH VALUE added to your promotion. Sure, it costs you $10 plus shipping, but you get $40 profit with every sale made. This will work very well with “continuity” promotions where you get paid month after month.
Idea — 18
Creating Higher Valued Free Offers
Easiest way To Increase Conversions
This is another simple method successful email marketers do
Consider this: How many free reports have you downloaded over the years, on squeeze pages, that actually gave you a lot of value?
I bet you’ve downloaded dozens of free offers that you’ve never even consumed, right?
I just don’t place any value on what I see being offered on squeeze pages anymore.
Once in a while I might come across something unique that tickles my fancy, but most often it’s just the same ‘ol story. Another freebie I don’t expect to get much value from.
This is the way most people feel when they see another offer on a squeeze page.
I don’t know about you, but I don’t want people signing up to my email list with low expectations on the value they expect to receive. This is just “one” of the reasons open rates are so low when it comes to email marketing.
There are many other variables to consider, but your offer plays a huge part in the process. It’s the first piece of content your new subscriber is going to receive from you, so it better be good.
Consider this: 25% of products purchased inside the jvzoo marketplace, are never consumed. Isn’t that an incredible statistic? 25 out of 100 people who buy products don’t even bother going in to download the product.
With this in mind: How many people can we expect to bother consuming our free offers we give away on our squeeze pages?
Unfortunately, a lot of people I see building email lists, are focusing on the number of subscribers they’re getting… but… fail to look at how many of these people are consuming the free offer they give away.
This is something you seriously have to think about. If people are not bothering to consume your content, they are not going to bother opening your emails, right?
Think of all the time, energy and money you’re putting into building your email list. Doesn’t it make sense to take every precaution to make sure you get as many people as possible to consume your content?
That’s just one part of the puzzle, though.
We want high conversions on our squeeze page.
We want our offer to stand out.
We want our subscribers to consume our content.
We want “happy” subscribers.
We want to deliver value.
In most cases, a free report just doesn’t cut the mustard. People just don’t place any significance on the value of a free report anymore. Not in all cases, but in most cases for sure.
Be honest: Do you value free reports as much as you used to? I bet you don’t. In fact, I’ll bet you place very little value on free reports these days. Especially the ones we see being peddled on every bloody squeeze page we land on.
We’ve become insulated. It’s been done-to-death. The effectiveness of free reports has dramatically decreased over time, and it’s just common sense it was going to end up that way.
Now don’t get it twisted. This is a free report you’re reading right now, so I’m not saying we should stop creating them altogether. On the contrary. It all comes down to presentation, really.
So, what’s the best way to stand out, give value, generate high conversions… and… build trust with your new subscribers?
Quite simply, you create an offer so valuable, that anyone who lands on your squeeze page, will find it almost impossible to turn down.
It’s NOT rocket science, but… how many people in your niche are actually doing this? I guarantee there are very, very few.
A simple change in your approach though, can have dramatic results:
You obviously get higher conversions because the offer is different, and much more valuable than a free report.
You spend less money on traffic because of the higher conversions (if the offer is a really great one, it takes less effort to get people to your page)
You create higher “expectations” inside the mind of your new subscriber (a free report doesn’t excite people as much anymore, but a cracking free offer can get them really excited)
You eradicate the problem of people giving you fake email addresses.
You have a significantly higher chance of your freebie being consumed (remember the jvzoo statistic?)
You build more trust by giving more value.
You have a much better chance of your subscribers remembering you (higher open rates of your emails)
As I said, it’s not rocket science, but are you doing it? or are you just following the herd and doing what everyone else is doing?
Look: You’ve more than likely been told to just create a simple squeeze page with just a headline, an opt-in form, and to give away a simple free report.
Maybe you’re already getting high conversions on your squeeze page this way… but… high conversions do NOT tell the whole story.
For instance: Getting a lot of subscribers is pretty much useless if those people are not getting value from your free offer. Chances are that a large portion are not even reading the report. And if they’re not reading your report, why would they open your emails?
Most people are NOT expecting to get much value from a free report anyway. They have low expectations when they sign up because they’ve signed up for probably hundreds of free reports in the past. Free reports are not dead. They’re just not as effective as they once were.
What you want to do is give them something a little different. Give them something of real value. Give them something to be excited about. Give them a reason to believe their contact details are being exchanged for something of much more significance.
First impressions, now more than ever… are very important. Everyone is doing the same bloody thing. And people these days who land on squeeze pages are opting in out of curiosity, and NOT because they expect to get value.
It’s a joke… and it’s not hard to see why responsiveness of email subscribers have decreased over the years.
In fact: Most people signing up for free offers are doing so because they’re addicted to downloading offers they have no intention of consuming.
You want your new subscribers to feel good about signing up to your email list.
You want them to expect to get value, not hope to get value.
You want them to be eager to consume your free offer, and you want them to know they’ve just been given a lot of value.
At least that way, there’s a much better chance they’ll remember who I am.
Listen: When was the last time you felt excited when signing up on a squeeze page to get a freebie? Probably your first few days online, right? What about now, though… Still feel excited?
How many marketers do you even remember after signing up to their email list?
When was the last time you downloaded a free offer, consumed the content, and got a lot of value?
It rarely happens, doesn’t it? But why? Why does everyone just keep doing what’s been done a million times previous? Is it because it works? Maybe. But most often it’s because it’s just the easy option.
Your free offer must be so valuable, that anyone landing on your squeeze page… will find it almost impossible to turn down
When they enter their contact details into your sign up form, you want them to have high expectations on receiving something of value. The higher the expectations, the higher the chance of them consuming the content.
When they consume the content, you want them to be blown away by the value you’ve given them for free. You want them to remember you. You want them to see your name inside their inbox, and open your emails based solely off of that alone.
You want them to think “Jeez, imagine what Declan’s paid content is going to be like”
This should be blatantly obvious to you now. Giving away a free report is not the best option anymore. It just doesn’t have the same effect it once had.
Isn’t it about time you done things a little different? I mean, it doesn’t take much more effort to put together a great freebie.
Besides, even if it does take you a little bit longer, and takes a little bit of extra effort, the fact is: your freebie will be there for a very long time on your squeeze page. The benefit of taking a little extra time to create something of real value, could be the difference in earning thousand, maybe tens of thousands of dollars in extra income over the years.
If you know anything about the content I share, you’ll know I’m a big believer in going against the majority.
The majority, are almost always… wrong!
So, what’s required of you to create a stunningly great free offer that’s almost impossible to turn down?
Well, giving lots of content (50 free reports for example) is not going to do it. That will definitely add to the overwhelm problem most people are suffering with at the moment. So, more, doesn’t mean better.
The goal is simple: I want to give something different, and much more valuable than just a free report. Even if “one” single report has valuable content in it, the chances of everyone consuming the single report, are very slim indeed.
Use your imagination to come up with unique ways to bundle content into a format that’s different than what everyone else is doing. It’s not really difficult at all.
For example: Rather than giving away your free report. Get a microphone and read the report out loud… and record your voice using Audacity.
Yes, an audio version of a free report is good enough to stand apart from the competition… and… an audio version is much more valuable and very, very easy to create.
Give away the report as well as the audio version so people can consume the content in the car, washing the dishes or going to bed. You get my point, yes?
Or do you?
Create something so valuable… that people will find it almost impossible to turn down
It’ll be well worth it.
This very simple strategy ensures…
You get higher conversions on your squeeze page.
You provide more value than the competition.
Your offer is much easier to promote.
You stand out from everyone else just giving a free report.
You have a much better chance of building a relationship with your subscribers very early in the process of your email marketing campaign.
More importantly though: You’re giving your new subscribers every reason to believe you over deliver. That’s something very few others are doing.
Idea — 19
Document Your Purchases
Very Solid Proof Builder
This one only works if you have the ability to create videos. You don’t need to be an expert video creation wizard or anything like that. You do, however, need to be able to create a simple screencast video.
Okay, what’s this all about?
Simple. Every time you are going to buy a product in your marketplace, you turn on your screen capture software… and document the process of buying the product. That’s it. Make a recording of you actually making the purchase.
Record the sales page.
Record the payment process.
Record the redirects.
Record the download.
The WHOLE process.
You can even record the opening and using of the product too, if you want.
This is powerful. It creates trust immediately with your subscribers. They know you have bought the product, used it, and liked it. And now you’re just recommending they buy it to because it’s going to help them with their business.
Can you see the power in this?
This works on two levels.
First: As I just mentioned. It builds trust upfront. Let’s be honest here. You hate when people are promoting products to you… that you KNOW full well they have never used. It pisses you off, right? Maybe it doesn’t. It pisses me off though.
At least now, they can be assured that the product is actually being recommended to them by someone who has actually bought, and used the product. It’s important, right?
Second: People are wary when making purchases online. Yes, even Internet marketers. How many WSO threads have you see, where someone asks if there any “one-time-offers” in place BEFORE they even buy the product? It happens a lot, doesn’t it? It does Declan, is the answer I’m looking for.
So… not only do you build trust upfront because you’ve actually bought the product… but… you are also showing them the whole process they will go through themselves when they make their own purchase. There’s NO hidden surprises in store.
Third: Yep, there’s a third benefit to this hack. If you go through the process of opening up the product (on video) and setting everything up right in front of their eyes, this also works to relay any fears they may have of buying a crap product. Again, no hidden surprises in store That’s ALWAYS a good thing.
So there you have it, my future email marketing genius. I sincerely hope you got a lot of value from this report.
It was good, wasn’t it?